The secret of the ‘Salzburg method’

first_imgDuring the past season alone, the Red Bull Salzburg sold footballers for 115 million euros. Counting the previous three, the amount rises to more than € 200M. Sadio Mané, Dayot Upamecano, Erling Haaland … Several of the big names in the market and that interest Real Madrid were propelled in Europe thanks to the clinical eye of this Austrian club, owned by the multinational energy drinks company and the feeling of this Champions League being over. Liverpool and Naples almost succumbed to the miracle of the city of Mozart. The system works so much that in this market plagued by the losses generated by the Covid-19, the Salzburg has a well-supplied bunker. “We are not interested in selling, we have no need, we will continue to see if there are interesting soccer players to acquire”Freund advances, assuring that he is not afraid that his successful model will be copied. The ‘Salzburg method’ is not stopped even by the coronavirus. But where is the secret? What gives them wings, as the popular ad from their parent company says? “We allow them to show themselves to the world before taking a new step in their careers”, explains the club’s sports director, Christoph Freund, to AS. A 42-year-old former soccer player who has become the Monchi of northern Europe. Behind him, a work of scouting intelligent. “It is not very big, there are eight, but we handle a lot of data, it is crucial for us before signing a young player.” They have a complete portfolio. “Our department focuses on players from 16 to 19 years old, we control between eighty and ninety potentially interesting soccer players and we see which profile suits us best”. They are not afraid to open little explored spaces. The Japanese market, more exotic than effective, does pay off with the signing of the Japanese Masaya Okugawa and Takumi Minamino. France is another area where he fishes, helped by the contacts of an illustrious French football player like he is Gèrard Houllier. Soccer with African roots is key. In the first template there are soccer players from Cameroon, Ghana, Mali, Nigeria and Zambia. All in a team with just 24.1 years on average. Salzburg has gone from being an unattractive city in terms of soccer to becoming the ideal showcase. A model praised by KloppBut whoever thinks that Red Bull Salzburg only exists to earn money by buying and selling players is wrong. Under the clever baton of American Jesse Marsch, They have made the leap to the Champions thinking of giving war and they sign what they think they need for a fast and incisive style. More likely to sign hard-rock footballers than violinists, the ‘Salzburg method’ works and in its actual application, on the pitch, it has earned admiration among others from Jurgen Klopp. “I couldn’t have more respect for Salzburg”, he confessed when this campaign was measured with the red bull team. After winning the last six Austrian Bundesligas, a full-blown football dictatorship, they call Europe. “People may think ‘bah, they are just a good team in Austria’, but they are not,” Kloppo insisted. You have backed it up with facts. Last January he bought Minamino leaving € 8.5M in the coffers of the Salzburg.Although it may seem like it, because up to eight footballers have made the transfer between two clubs that are ‘cousins’, There is no guideline for Red Bull Salzburg to sell its figures to Red Bull Leipzig of the mighty Bundesliga German. “No, there is Haaland, they loved him and he went to Dortmund,” argues Freund. “It is not realistic to think that we can still compete in the Champions League, but it is nice to see ourselves there.” Modest words that his own team has questioned. In Anfield they remember how Salzburg managed to tie a game that lost 3-0 (in the end it fell 4-3) and from San Paolo the Austrian team left 1-1.center_img REUTERS Christoph Freund, the sports director of Red Bull Salzburg and one of the best talent discoverers in Europe.last_img read more