WeChat users first see the title, if the title is not attractive, then they will not click, the user does not click, no matter how good your products and services are, everything is 0……
writes a good WeChat article, and the most important part is to have a good title. A good headline often affects your copy is able to attract people, easy to be remembered, you can spread the soft spread very wide? About how to write a title, sangdoo bacteria and senior operators after the interview after the following experience.
began to zoom in: WeChat Title Nine moves
‘s first recruit: asking questions, rhetorical questions,
title is a question that resonates with fans. If the right fan wants to know the answer, he clicks on it.
second trick: celebrity
celebrity effect, the more famous celebrity mentioned in WeChat’s title, the greater the attractiveness, this celebrity endorsement chapter on WeChat forwarding rate higher.
The third measure: dry cargo
sums up an area just to deliver something that is helpful and needed to the user, and the more valuable the content is, the higher the forwarding is.
fourth recruit: strong attraction
titles usually contain " the most " and " must go to " the words such as words, these words look, people can not help clicking, first turn to say.
fifth trick: leave suspense
excited, stimulation of the language is finished, finally left the ellipsis, lead users to a series of reverie, people must click to know the. For example:
combines the latest hot events, holidays, seasons, titles, headlines, and issues the content in a timely manner.
seventh strokes: abnormal formula
The title of the
is usually anti human, and there’s no doubt that it’s going to attract people’s attention.
eighth strokes: digital
digital generalization, people first respond to a high level of knowledge, and want to urgently know exactly what points, this type is simple and clear, but also very conducive to mobile phone reading.