recently, there has been a lot of discussion about shopping guide websites. Especially in Taobao banned beautiful say, mogujie.com, fold 800, shopping guide website began to transition. And whether the existence of shopping guide on the value of, and shopping guide transformation of the road can be successful point of view is one after another. As a long-term immersion in shopping guide sites, users of the depth of my shopping guide website view is that shopping guide website is absolutely, just need, success depends on whether the positioning is clear.
line shopping guide market brought inspiration
judge whether an industry has vitality, usually the simplest way is to see what the industry does, whether the user in the market for this bill, shopping guide website undoubtedly has a strong demand for users. The value of shopping guide, on the one hand, is reflected in the help of goods from the mass of goods to choose their own, on the other hand lies in a heavy consumer protection.
take the line, the shopping guide at various shops are commonplace thing, clothing store shopping guide will introduce hard different types of clothes to you, auto 4S shop will introduce you to the performance of the car’s price, even the barber shop there shopping guide will introduce you to the most popular hairstyle, but often this guide from the role of stylist concurrently, and now in the supermarket shopping guide in the shadow is everywhere……
there is a need to explain, now like the ZARA store is considered by many people as "go shopping", but my understanding is that ZARA is only a guide will become more intelligent, from the active variable before the passive, all in the clothing store in the hard sell, let "holding a shopping guide" let you have a more "free" choice of feeling. But if you ask the guys and girls who come back and forth to fold their clothes, they will tell you about the quality, style, and so on.
line shopping market has basically formed a very mature system, from the guide of the hard sell, to create out like ZARA free purchase environment, guide function has not been replaced, in contrast to the progress of. As compared to online shopping, Taobao, Tmall, Jingdong, shop No. 1 and other major electricity supplier formed a very large shopping plaza in the square there are a variety of shops, if you are in, you will find that this thing is really a superb collection of beautiful things, free from the start.
in addition to the introduction of pure goods, shopping guide actually has a role is to use their integrity as consumers buy goods guarantee. In short, many times we buy goods, will be said to buy from a shop in the hands of individuals, even if things need to change or retreat later, we are the first time to shop to find that shopping guide. Therefore, shopping guide to a certain extent, will play a certain role in consumer protection.
from the above content can bring us some enlightenment: