A new survey claims more than a quarter of people will try Brazillian influenced food and drink during the World Cup.In the survey, carried out in the last week of May, just over a quarter of people were open to trying Brazilian influenced foods as well as limited edition products launched by companies for the World Cup. Females in particular, claimed they were more open to trying Brazilian cuisine.However, the study by MMR Research Worldwide (MMR) also found a large tranche, more than half of the people questioned, said they were fed up of brands jumping on the World Cup bandwagon.World CupMat Lintern, global managing director of MMR Research Worldwide, said: “Food and drink manufacturers need to tread carefully in view of consumers’ World Cup promotion fatigue. Please don’t make random associations just to jump on the bandwagon; the fit has to be just right to cut through the competition. Promotions’ true impact should be not focussed solely on the immediate returns in terms of hard and fast sales but also take into consideration the impact on longer term brand equity and consumer loyalty.”The study found women are more interested in trying lacta diamante negro chocolate, coconut cake, caipirinha cocktail and cheese bread mix while males are more interested in Brahma beer.When asked directly, there are fairly high levels of awareness that food brands Coca Cola (65%), McDonalds (48%) and Budweiser (39%) are sponsoring the World Cup.
Press Association Liverpool manager Brendan Rodgers feels the demands of the season have taken their toll on teenage star Raheem Sterling. He added: “We have to nurture that and, at times, he has to have the mentality to keep learning. “If he didn’t kick another ball this season, he’s had a good one. “But what you are seeing now is more tiredness of the legs when before he could go up to people and take them on. “That zip has gone and it’s down to fatigue. Was that to be expected? Yes it was.” The 18-year-old winger has made a huge impact since being handed his full Barclays Premier League debut by Rodgers last August. His progress earned him an England cap against Sweden last November and a new five-year contract but he has not completed a full 90 minutes since December. Rodgers believes fatigue is a factor and he told reporters: “This is a kid we’re talking about, so we have to take a wee step back. It is so mentally and physically draining, this league. It hurts experienced professionals and this boy has stepped up from the academy, played football and earned a contract off that.”
Chris Smalling believes Manchester United’s youth brigade will get an additional nudge forward as a direct result of Sunday’s 2-0 Community Shield win over Wigan. “This manager is the same as the previous manager when it comes to giving young players a chance,” Smalling said. “He gave them a good chance on tour and they’ve shown what they can do. “It can be quite daunting when you go away with the first team for a few weeks but they’ve really bedded in.” Meanwhile, United have confirmed global watchmaker Bulova as their official timekeeper and global partner on a three-year sponsorship agreement. Although Lingard was not included in the match-day squad he was on hand for the subsequent celebrations as United emerged victorious thanks to Robin van Persie’s double. In his two years with the Red Devils, Smalling has seen at first hand the winning mentality that exists throughout the club. And he is confident it is already starting to rub off on his three newest team-mates. “Celebrating in the dressing room after winning a trophy is always a fantastic feeling,” Smalling told manutd.com. “It just makes you hungrier to do it again. “It’s great for some of the new lads like Wilf, Jesse and Adnan to experience that feeling – it really gets you in the zone and shows you what you’re fighting for.” Although Lingard and Januzaj might well have been loaned out had Sir Alex Ferguson remained in charge, new manager David Moyes has indicated a desire to keep them both at Old Trafford. The continued lack of new signings as the hours tick down to Saturday’s tough-looking opening-day trip to Swansea make it impossible for Moyes to consider weakening his squad at present. But Smalling is convinced anyway that Moyes will continue the long-established strategy of handing younger players their opportunity, which Ferguson was so keen on. Wilfried Zaha, Jesse Lingard and Adnan Januzaj were the three stand-out performers during United’s pre-season tour of the Far East and Australia. Zaha was rewarded with a starting berth at Wembley last weekend, while 18-year-old Belgian Januzaj was on the bench. Press Association