Online conversation rate is 2.7 per cent, says Vignette founder

One way forward could well be personalisation of content. Peppers and Rogers Group’s recent report on the subject stated: “We think one to one relationship building will become one of the key ways that companies succeed when the Web and other trends make is increasingly easy for customers to defect.”Not surprisingly, content management systems like Vignette, plan to be in the forefront of this development. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Conversion from online visitor to buyer is very low, says Ross Garber.If your charity’s Web site is securing large number of visitors but few donations, you’re in good company. Ross Garber, founder of content management system company Vignette, says that the worldwide conversion rate from visitor to buyer at e-commerce sites is just 2.7%. This compares, he says, to 2% from an unsolicited mail short.Of course, there are plenty of reasons why charities might not be converting visitors to donors, such as poor site design, ignorance of visitors’ expectations and concerns, and poor site usability. Advertisement  16 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Online conversation rate is 2.7 per cent, says Vignette founder About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 12 December 1998 | News read more